Last Revised: June 5, 2024

This Privacy Policy of WeLifeguard (“WeLifeguard” or “we” or “us”) is for use in connection with and all its subdomains as well as any future mobile applications (collectively the “Site”). It is important that you understand what information we collect when you visit the Site from a computer or a mobile device and what we may do with that information. This Privacy Policy covers the collection of data from the Site as well as applications on mobile devices.

By using the Site you consent to the terms of this Privacy Policy, and you signify your assent to all of the terms of this Privacy Policy and our Terms of Service. Do not use the Site or submit any personal information, or Content of any kind, if you do not agree with any terms of this Privacy Policy or our Terms of Service.

WeLifeguard understands the importance of our users’ privacy and security and we take this very seriously. All reasonable measures are taken to ensure that the privacy of Content is protected.

  1. Information Collected

We collect and store a variety of information you submit to the Site or give us in other ways as described below. Some information is personal, and some is not. The information we collect is utilized for security and login; the creation of custom user profiles; to improve the Site and, most importantly, to improve your user experience. Personally identifiable information (“PII”) is never sold or provided to advertisers. WeLifeguard respects the privacy of our users’ information. We may create anonymized data packages from some of the information you provide us, however these data packages will never personally identify you. There are also very limited circumstances where we may be required to share certain PII (such as when required by law) these situations are described in the section of this policy titled Use of PII.

“Personally Identifiable Information” (or PII) defined.

Information that identifies, relates to, describes, is capable of being associated with or could reasonably be linked, directly or indirectly with a particular consumer, such as your name, email address or image, or information that can be used to identify you when combined with other information, is “personally identifiable information.”

Collection of PII during Registration

During the registration process we will collect and store the information that you provide to use directly on your registration forms. This may include, among other information: your name, physical address, email address, telephone number or other PII needed to provide you with use of the Site.

If you are registering as a service provider, we will also collect the following billing information: credit card type, number, security code, expiration date, and billing address.

Information that is not PII.

Information that is gathered when you visit the Site is not necessarily PII. Information that does not identify you personally, such as your IP address, operating system, browser type and language, date and time of your visit, ISP, referring URL, the search term that led you to the Site, your geographic region, industry, the type of content you view, etc. is not PII.

We may assign your computer one or more cookies which may collect information about how you use the Site; we may also use standard Internet tools, such as web beacons, tags, pixels or cookies, which collect non-PII and track your use of our website. This information is not PII. Please see more about the cookies we use below.

For further information, visit

Opt-out of PII collection.

You are not required to provide PII when visiting the Site, however many of the features of the Site may not be available to you if you choose not to create an account or, at other times, not to provide certain requested information.

  1. Use of PII

We use the PII requested from, and provided by you, at registration to provide you with the services offered on the Site. We will only share your PII with the Service Provider you requested and with other third parties in extremely limited circumstances. WeLifeguard may disclose your PII: (a) when we are legally required to do so; (b) to protect the interests or safety of the Site, WeLifeguard or Site users; (c) to another company if we are bought, or if we discontinue operations.

To Provide the Service.

In order to provide you with the Service, we may use your PII to:

  • Register your membership
  • Create water safety job postings and service provider profiles
  • Facilitate searching of service provider profiles by directory users 
  • Connect service providers with the directory users that appear to match the qualifications of their posting
  • Enable service providers to connect with and share information between themselves; and
  • Verify the information that you provide to us and the representations and warranties you agree to in the Terms of Service.

Improving WeLifeguard experience.

Our goal is to provide you with the best user experience possible. We may provide non-personal information to analytics companies, affiliates, trusted partners and third parties in order to help us improve your experience by understanding how you use the Site.


WeLifeguard will never provide your PII to an advertiser when you interact with or view an advertisement. WeLifeguard may display targeted advertising based on personal information provided by users as well as from site usage. Your PII, however, is never provided or sold to advertisers. Information used by advertisers may include gender, age, industry, or field of business, geographic or other data. Note that by interacting with or viewing an advertisement on the Site you are consenting to the possibility that the advertiser may assume that you meet the criteria used to display the targeted advertisement.

By using the Site you consent to WeLifeguard sharing non-personal information we collect from you and other users with advertisers, affiliates, trusted partners and third parties so that they may display advertising of interest to users of the Site. We may aggregate your PII anonymously with information from other users and use and/or share the resulting non-PII composite information with third parties. In doing so we will make your information non-personally identifiable by removing any characteristics that would identify it as you, including your name.


When you visit the Site, we place cookies on your device. Cookies are small text files that websites send to your device or other internet connected devices to uniquely identify your browser or to store information or settings in your browser. We use cookies to collect non-personal information, remember you on future visits, improve the upload process, better understand how users engage with the Site so we can enhance the user experience, and maintain volume on video playback. We may use cookies to show you relevant advertising both on and off the Site. Advertisers may use a cookie to determine whether we have shown an ad and how it performed or provide us with information about how you interact with ads. We may also work with a third party or advertiser to show you an ad on or off the Site, such as after you have visited a third-party site or application.

HTTP (or HTML), Flash cookies, web beacons, pixels, tags or other advertising technology may be used when you visit the Site. Browsers typically accept HTTP cookies automatically but may allow you to disable them and other types of advertising technology. Flash cookies may be managed using a tool found on Adobe’s web site.

You can remove HTTP/HTML cookies by going into your internet browser’s settings and managing your privacy settings. Browser manufacturers provide help pages relating to cookie management in their products. To disable cookies, please visit the applicable browser(s) and follow the information provided on the browser’s support page. However, cookies are necessary to access certain areas of the Site and if you disable cookies on your browser, you will not be able to log in to the Site.

Your email address.

WeLifeguard only uses your email address to contact you regarding your account. 

Opting-out of Non-PII sharing.

You may opt-out from WeLifeguard providing your non-PII to certain partners. For more information about your online privacy and non-PII sharing, visit,, and

  1. Public 

Certain activities that you choose to participate in on the Site may be public. This includes, but is not limited to, linking your account with other social media platforms, and clicking through to other sites or to advertisements.

A brief explanation of some forms of information that may be displayed publicly is found below:

Social media.

You may choose to link your account with third-party social networking sites, such as Facebook, or with other social media applications or plug-ins. By choosing to link your account in these manners, you allow us to have access to PII and non-PII available in your social network or social media profile and your PII may be viewed or possibly used by other members of these sites. Be mindful when choosing to link your account with other applications or plug-ins.

Clicking through.

Our Privacy Policy applies only to WeLifeguard and our Site. Other sites that our Site may link to or integrate with may have information practices different than ours. Always read the privacy 


Our Site may feature advertisements served by others to our Site. Advertisers and ad servers may utilize their own cookies, web beacons, or pixels. Advertisers and ad servers may also collect non-PII such as your IP address and your viewing habits of the advertisement. WeLifeguard is not responsible for these cookies, or any data collected through use of these cookies, web beacons, or pixels. The advertisement service providers are solely responsible for the information they collect and how they use that information.

  1. Additional Information

California Privacy Rights.

In addition to the rights as explained in this Privacy Policy, under California’s “Shine the Light” law and “Consumer Privacy Act,” California residents who provide personal information (as defined in the statute) in obtaining products or services for personal, family or household use are entitled to request and obtain from us twice within a calendar year information about the personal information we shared, if any, with other businesses for marketing uses. If applicable, this information would include the categories of personal information and the names and addresses of those businesses with which we shared such personal information for the immediately prior calendar year (e.g., requests made will receive year-to-date information). To obtain this information please write to us at: WeLifeguard, 266 Post Road East, Westport, CT 06880, Attn: WeLifeguard — California Privacy Law. Please include your full name and address and WeLifeguard Member Username, if applicable.

Users outside of the United States.

Users outside of the United States may have their information stored in the United States or in other countries. Data protection laws vary between nations and the laws of other nations may not reflect the laws in the United States. By using the Site you consent to your information being collected, used and/or transferred as set forth in this Privacy Policy. Information transferred to or stored in the United States may be subject to access requests from U.S. governments, agencies, courts, law enforcement officials and national security authorities in the United States according to United States laws.

Users must be age 15 or older.

You may not register to use this Site if you are under the age of 15. WeLifeguard will never knowingly open an account and collect personal information from children under the age of 14. If we receive notice or believe that someone under the age of 15 has, in violation of this policy, opened an account or provided us with personal information, we will use reasonable efforts to delete the account. The parent or guardian of any child believed to have opened an account and provided us with personal information in violation of this policy may contact us to delete the account and any such information.

Changes to this policy.

This Privacy Policy is subject to change. Your continued use of the Site constitutes your consent to the current Privacy Policy including any and all updates or changes to this Privacy Policy. We will post a notice on the Site when there are material changes in the way we treat your PII. It is your responsibility as a user of the Site to periodically check back and review this Privacy Policy in order to be aware of what information we collect, how we use it, and with whom we share it.

  1. Security

WeLifeguard takes the protection of your personal information very seriously. We utilize reasonable and appropriate security measures to help protect the information under our control. Our data storage partners are regarded as having among the highest security standards in the industry. However, no Internet data transmission can be guaranteed to be completely secure.

We make every effort to ensure the security of your communications on our systems through the use of physical, organizational, and technological safeguards. All measures taken to protect your personal information are relative and appropriate to the sensitivity of such information. All safeguards are designed to protect against unauthorized use access, disclosure or use of the personal information collected on the Site. Please be aware that despite our best efforts, we cannot warrant that the information you transmit to us will stay safe and secure. All information provided to us is provided at your own risk.

WeLifeguard may store your information, in whole or in part, on equipment or in facilities leased or licensed from other vendors or entities. We rely on the safety and security statements of such vendors with regard to their storage equipment and services. By using the Site, you agree that WeLifeguard is not responsible for any issues related to the electronic storage equipment and services of other vendors or entities, including, but not limited to, the release, loss, or corruption of your data. You also agree that you will seek remedy from the vendors or entities for any such issue and not WeLifeguard.

Personal Information Retention

We will only retain your personal information so long as it is necessary for the purposes it was collected, for the products and services that you use, or to meet any and all legal requirements. Our retention standards meet these requirements. Your personal information will be deleted when it is no longer needed for any of these purposes.

  1. Contact Us

We value the connection we have with our users, and we want to make sure that you are comfortable with this Privacy Policy and all other policies in effect on the Site. If you have any questions regarding this Privacy Policy, the information that you have submitted to us, or if you would like to do any of the following:

  • see personal information that you have sent us in order to correct or update it, or delete your personal information from our files
  • if your child has opened an account and sent us personal information and you would like to delete that personal information from our files
  • ask that we not send you mailings or otherwise contact you; or
  • report any violation of this Privacy Policy

you can contact us at:

Mailing address:

266 Post Road East
Westport, CT 06880